Implementing a Call To Action
- 23 Jan
'A call to action' or CTA is probably one of the most overlooked, yet easily implemented methods of marketing. You've continually seen calls to action over and over again in almost everything that is presented to you. Here are a few examples of calls to action:
- Buy Now!
- Call us Today
- Read More
- Act Now!
- Let's do it!
- Talk to us
- Contact us Today
- Get a free <widget> today!
- Give it a try for FREE
- Be Awesome!
- Only 30 left, Hurry!
Alternately, you can make the user unconsciously wait for the CTA by saying (and we are quoting the late Billy Mays), "But wait, there's more!" Making, or even letting, the users hunt down to find a way to contact you or to move forward with a purchase or inquiry is unfathomable and should never occur. Ever.
Another key point? Never ask a yes or no question in your marketing. This gives your clients an "easy-out" when it comes to selling a product or service. Let's cite an example:
"Would you like to upgrade to the lighter-weight wheels? Your bicycle will be faster!"
Wrong. Your question should be something like this:
"Would you like the lighter-weight aluminum wheels or the even lighter-weight carbon wheels?"
See what we did there? We didn't even give the customer a choice to keep the stock wheels. We gave him a choice of WHICH upgrade he would like. So, write your blog. Explain the product. But never forget to give the user a way to say "buy it now"!