Say it with Pictures - Correctly
- 12 Jan
You've written the blog. You've cited references. You've shown examples. It's been proofread by your staff and you're ready to post it. Awesome!
Stop. One thing you failed to mention was whether you posted photos.
The average article or blog post should contain at least three photos, one of which should be a 'grappling hook graphic' that explains the general idea of your blog. For instance, let's assume you're a hair salon that just blogged about how to "ready" your hair before coming in for a coloring. This is a great topic for an article, but there's one thing you need to remember - very few people are going to read your text. Very few.
Regardless of how eloquently your words are written, the general public will basically ignore it. Unless....
Take (or legally obtain) at least three photos of someone washing their hair (with steps included) and perhaps a photo of the side of the conditioner bottle that you suggest. You've now told a story in photographs and passed along the information of how to do so without making the user read your carefully chosen words. Awesome. But you're not done yet.
Those photos grabbed the users' attention, but you haven't prepared them for search engines like Google, Bing, Yahoo, etc. This is especially important for several reasons that need not be discussed at this moment. Let's just concentrate on the correct way to do it.
Each photo should contain:
- ALT Tags
Alt tags are a description of the photo. This is important for not only search engines, but for those browsers (and email clients) that may have the images "turned off" by default. The text will show in place of the image - thus informing your users what this image is.
- A link to the LARGER image
If you have a link to the larger image, Google Images (and other image search engines) will give it a higher ranking. It's also nicer for those users who have to grab their reading glasses when you post one. :)
- Photo Caption
Explain to your users what the photo is or who it contains. For example: If Joanne is having her hair colored, your caption may read something like this:
Kristen colors Joanne's hair after a proper conditioning the day before.
This not only gets indexed by search engines, but also helps the user understand what the photo is for - and it's also good practice.
We hope this little blog tip helps you write a better and more engaging article in the future! Can't to it yourself? CaddisArt can help.